Specializing in strategic direct mail programs for financial institutions. From Copywriter to Account Exec to Marketing Director.
Client Acquisition generated 28% response and $1.75 million in new business, including GMAC, Ford Motor Credit, First Interstate Bancorp, Golden Nugget Hotel & Casino, LGLifeIsGood.com, MBNA Corp, Merle Norman Cosmetics, Mirage Hotel & Casino, Rembrandt Toothpaste, State of Hawaii Energy Division.
Retained by regional ad agencies and companies to bump up their client bases. Interviewed stakeholders; restructured to optimize strengths; developed and executed marketing plans.
Restructured agency traffic flow and leadership responsibilities. AGI more than doubled. They opened a second office.
Redirected agency USP. Trained account execs to write effective proposals. Improved success ratio 68% in first year. Proposal and presentation secured $2M agency of record.
Established direct marketing division for largest bible publisher in the world.
Led ad hoc creative meetings with marketing departments to create and develop proposals, promotions, and websites. Including a Korean agency with only one English-speaking associate.
Revised leasing forms, documents, and training manuals for large RE Investment Company, saving them thousands of dollars in time, supplies, and storage.
Began as an intern reader at Bandeira Entertainment. Built a portfolio of coverage reports and developed contacts and networks. Created targeted 3-D mail campaign to 25 select production companies that landed six clients, including:
Baltimore/Spring Creek (The Perfect Storm, Bandits, Analyze That)
The Matthau Company (Freaky Deaky, The Grass Harp, The Marriage Fool)
Wrote coverage reports on good, bad, and great scripts; break-downs of novels and other material; and development notes for screenwriters.
Led popular Script Analysis Workshop for the Working in Film Series at UNLV as Artist-In-Residence at UNLV for ten years. Still in touch with many “Read Your Way to Success in Hollywood” students now working in movies.
Developed website providing one-on-one coaching for screenwriters trying to get from FADE IN to FADE OUT.
As writer, editor, or ghost. Fiction and Non-fiction books, articles, stories, essays, newsletters, web content …
Shape Magazine, feat story (wr). “Choosing Workout Wear to Flatter Your Figure”
Film Magazine, feat story (ed). “Blurring A Conservative Vision: Coppola's Transformation Of Milius' Apocalypse Now” by Francisco Menendez
Film Magazine, feat (ed). “Communities in Trouble: Alex Garland’s 28 Days Later” by Francisco Menendez
Smack Magazine, cover story (gh). “Kickin’ It with the Rockettes” by Serena Donadoni
NxNW Publishing, white paper (ed, design). Death Is Different: A Study of the Death Penalty in Oregon by Marcia J. Wilson, J.D. & Katherine Ginsburg, M.S.
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